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Tuesday, October 7 • 7:30am - 9:30am
Austin CIO Breakfast - Mobile Strategy: Beyond the Initial Marketing Apps | 7:30 AM - 9:30 AM

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Austin CIO breakfast presentaion by Marcus Turner, the CTO of Atomic Axis - an Austin-based leader in digital strategy solutions for mobile and web.

The initial wave of “enterprise apps” were commonly driven by marketing teams from initiatives that were typically not connected to the prime value of the business. Today, we see more enterprise apps, based on extensive ROI studies and truly connected with some of the primary strategic initiatives of the business. In parallel, we see a lot of businesses not developing specific mobile strategies from “one and done app developers”, but rather incorporating mobile into comprehensive business and digital strategies. This transition is allowing businesses to reach greater levels of efficiency and truly driving the transformation of enterprise solutions. Mobile Strategy: Beyond the initial marketing apps will provide you with organizations and use cases of meaningful mobile initiatives that have the ability to truly transform critical business operations. 

Tuesday's Austin Startup Week lineup is supported by AT&T U-verse. If you see someone from their team, give them a hug and hi-five!  
 

Speakers
avatar for Marcus Turner

Marcus Turner

CTO, Atomic Axis
Marcus Turner, CTO of Atomic Axis, is an accomplished analytical,and technical architect with a successful track record in the planning and delivery of large scale enterprise wide solutions. His background in the development of critical systems architectures and transformation strategies has resulted in overall cost reduction, advanced orchestration elegance and increased operational efficiency. A certified Architect with a proven ability to... Read More →


Tuesday October 7, 2014 7:30am - 9:30am
PGi Austin, the former La Zona Rosa 612 W. 4th St Austin, Texas 78701

Attendees (146)