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Thursday, October 9 • 11:00am - 12:00pm
The One-Page Brand: A Strategy for Startups | 11:00 AM - 12:00 PM

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Branding is hard for startups. News flash: It’s hard for everyone.

So we built a tool to make it easier. A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.

Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
You’ll get a full walkthrough of the Canvas with examples and discussion around each step (plus your own copy of it).

The Brand Strategy Canvas helps startups create their own positioning statement, brand essence, and key messaging that’s all rooted in truth. So you leave with a deeper understanding of branding—and a deeper understanding of your brand.

Presented by:

Patrick Woods: Director, archer>malmo ventures
Dan Price: Sr. Copywriter, archer>malmo

Thursday's Austin Startup Week lineup is supported by athenahealth.    

avatar for Dan Price

Dan Price

Senior Copywriter, archer>malmo
avatar for Patrick Woods

Patrick Woods

Director, archer>malmo ventures
Patrick Woods is a hybrid ad man/startup guy. As director of archer>malmo ventures, he connects startups with branding, PR, and marketing strategy from one on of the nation's largest indy advertising agencies. Having built brands for startups in spaces as diverse as niche ecommerce to online payments to healthcare IT, he brings knowledge and experience that go beyond specific industry verticals. Additionally, with previous experience... Read More →

Thursday October 9, 2014 11:00am - 12:00pm
Techstars 412 Congress Ave. #200, Austin, TX 78701

Attendees (269)